What Is A Persona And How It Helps In WordPress Theme Development

Meet Baker, a 30 years old creative director. He works at Acme Corp where his main responsibility is to direct a team of creatives to deliver an output in a manner given by the art director.

During his spare time, he enjoys watching movies (old movies in particular). Among the titles that he owned were One Flew Over the Cuckoo’s Nest, Shawshank Redemption and Cinema Paradiso. (more…)

COFFEE COMMON: The Collaborative Brand Wakes Up

A couple weeks ago we announced our plans to create COMMON. Holy hell it’s been a ride since then. We describe COMMON as one part community: one part business prototyper; and one part collaborative brand. And it’s turning out to be one part giant lump in the throat. (more…)

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